We assumed that THE ICE is only about cars being displayed then driven on the frozen St. Moritz lake. And through its cancellation it turned out that it is so much more than that.
It’s a gathering of the most passionate people, who love cars and culture (as well as car culture), which meant that even if we couldn’t follow the regular programme due to the snowfall, we weren’t bored for a second.From giving people rides in our Bentley Conti GTC loaner, to visiting the Manx Café St. Moritz, the Down Top bob run, the Riocam x Marc Philipp Gemballa book launch and exhibition and Nomad Circle show and Ice Bar at Suvretta House we have had our hands full.
Driving, talking, laughing.Last but not least - the Down-Top’ bobsleigh and classic car run organised by The Real Pearl Collection 🙌🏼
I can’t wait until next year however. With hope that normal programming will be resumed, but equally happy with how things turned this year. It was different and it was great.
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